Tag Archives: Prospects Love to hear

The One Word Every Prospect Loves

word every prospect loves

Reading Time: 4 minutes What do you think would be the word every prospect loves to hear? This might be the most important word in the copywriter’s arsenal, ranking higher than even “free,” “new” and “savings.” Do you have any guesses as to what this word might be? We’re talking about the word “you.” Using the word “you” gets […]

This site uses cookies to offer you a better browsing experience. By browsing this website, you agree to our use of cookies.