The One Word Every Prospect Loves

Reading Time: 4 minutes What do you think would be the word every prospect loves to hear? This might be the most important word in the copywriter’s arsenal, ranking higher than even “free,” “new” and “savings.” Do you have any guesses as to what this word might be? We’re talking about the word “you.” Using the word “you” gets… Continue reading The One Word Every Prospect Loves