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It’s time to show your video to the world!

I am going to assume you’ve created at least one video, and now you want people to see it. You can upload it to your website or blog, or upload it to a video sharing website. I’ll get to how to upload it to your website or blog in just a few minutes—for now, I’m going to focus on video websites.

You are probably aware of the fact that YouTube is the most popular video sharing site on the web. Google owns it, so this is major reason why. Not only is this the top video sharing website, its #4 Alexa rating shows that it is close to being the most popular website on the entire Internet. The site gets millions of visitors every day, and hundreds of thousands of videos are added every day.

There are plenty of regular people who were able to become overnight Internet sensations thanks to YouTube. Some videos go viral quickly, especially if they are funny or shocking. YouTube videos that become really popular really fast, sometimes land local or national news coverage.

There are several variables at play here, so it is not surprising that a video tutorial of how to do something with WordPress would never gain this kind of popularity. However, it’s not to say that YouTube doesn’t have power. Adding your videos to other video websites like YouTube can also be powerful, but not as much.

Youtube is the biggest platform

YouTube is also great because it allows you to create a channel, which will list all the videos you’ve created. You can use it to brand your business, and people can subscribe so they can stay up to date and receive a notification whenever you post a new video.

Others While YouTube is definitely the number one choice for video marketers, it’s not the only dog out there, and many marketers are missing out by not harnessing the power of the others out there. Because there are fewer videos on these sites, there is also less competition. The more video sites you upload your video to, the more people will see it, and the more backlinks you will build to your site… which helps to boost traffic.

Here is a list of some of the most popular video websites you can upload to:

  • Viddler
  • Vimeo
  • Metacafe
  • Google Video
  • Daily Motion
  • Veoh
  • MSN Video
  • Yahoo Video
  • Myspace
  • Revver

TubeMogul as a Tool

TubeMogul The best marketing strategy is to upload your video to all the websites I shared above, to build the most backlinks and traffic potential. But, because there are so many on there, it can be time consuming, right? It doesn’t have to be!

TubeMogul is a free tool that enables you to register for all these sites, upload your video once, and write the description with tags, once. TubeMogul then distributes the video to all the sites for you, saving you hours of time!

With TubeMogul, you’ll also get tracking and analytics data, so you can easily see which video websites are sending what traffic, and whether that traffic is resulting in click-thrus.

The service is not only easy to use, it comes with tutorials to help you learn how to use the service. This is by far the best option for someone who wants to blast videos on the Internet quickly.

Uploading Videos On Your Website/Blog

If you want to offer your videos to your website/blog visitors, there are several paths to choose from.

The most common is for a person to upload their video to YouTube, and then use the embed code from YouTube to include the video on a page or in a blog post on the site. The picture above shows you how to do this. This is the ideal solution for people who don’t have a lot of bandwidth, because your servers aren’t hosting the video.

However, because YouTube and other video hosting/sharing sites can delete your videos at their own discretion, and some people don’t like the idea of sharing a video branded with another company’s logo, there is a bit of risk involved with using a service like this.

As such, some marketers use a JW Player plugin with their WordPress blogs that will allow you to create a personalized Flash player that can be embedded anywhere. You can add watermarks to your videos, and even monetize them with Google AdSense®.

However, this method tends to eat a lot of bandwidth, and if you run out, your site goes down until the next month in the billing cycle. Before you opt to host videos yourself, make sure you contact your hosting company to find out what your bandwidth limits are.

If you have limited bandwidth and still do not want to use YouTube or another video service to share your videos, there is a solution!

Amazon S3

You can host your videos with the Amazon S3 Simple Storage System. The service allows for inexpensive unlimited data storage. This is an excellent solution for people who do not want to use their own servers to host large files.

You will pay 15 cents for each gigabyte of data you upload, and 187 cents

for each gigabyte transferred (when someone watches the video, or downloads a file.) Essentially, you’ll only pay a few dollars a month for storage and use. Because there are no recurring charges or fees, you will only pay for what you use.

This service is incredibly cheap – $0.15 for each gigabyte of storage uploaded, and $0.18 for each gigabyte transferred. So basically, you can store dozens of videos for only pennies. Even if thousands of people view your videos, you will likely only have to pay a few dollars. There are no recurring fees or charges – you simply pay for what you use.

You can also use this service for music files, or to back up important files on your computer so you have them in case it crashes… and you will pay far less money than if you would if invested in an external hard drive, which could be lost or stolen.

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