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What determines whether a small business marketing succeeds or fails?

Why ‘Smarketing,’ or Integrated Sales-and-Marketing Strategy, Is the Future … – Entrepreneur

Well, we don’t have any ultimate answers yet. Business success usually means creating a possible entity (business) that returns its investment and earns a profit. Every day, new business ventures are created. Some of these businesses will succeed, but many will fall by the wayside. Ultimately, a successful start up business person is someone who opens, manages and runs a successful start up business and can repeat the process. This is someone who has accepted the responsibility and learned how the job is done.

Every manager of small businesses would probably agree with everything here. At this point the question arises: “What would be the best ERP solution for our company?”. There are a lot of different products on the market offers a lot of different suppliers. Each product has a lot of features and is so complex that it could be a very difficult choice, especially if the decision maker knows little or nothing about the ideology of ERP and how it could help society.

Many entrepreneurs are not familiar with ERP systems. Some of them understand that these solutions can help companies, but do not want to learn something. In this case, the successful implementation is very difficult to achieve. There are several key things that can make the difference between success and failure of ERP project.

Small Business Administration also offers some interesting remarks on the survival of small businesses. Two thirds of small businesses survive for at least two years, falling to 44% after four years. Most of the factors that promote a small business surviving are well known, such as access to capital and the level of education of the owner. But a lesser known factor in the survival of small businesses is that the company is big enough to have employees.

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